Behavioural maps provide powerful insights into the behavioural preferences of individuals and teams.

Behavioural maps are a visual presentation of an Individual’s or Team’s Drive preferences.
Everyone has Drives – they are the innate tendencies that motivate a person towards one type of behaviour or another. These Drives help to explain why people behave, feel, interpret and act the way they do.
Drives originate from the way we look at the world – our ‘world view’. People have more than one drive and more than one world view! These different Drives and world views can coexist simultaneously.

What are the Drives?

There are six Drives, each being described by a colour.

* Yellow is the Drive that seeks to analyse, understand and explore in depth.

* Green is the Drive which puts people, harmony and relationships first.

* Orange is the Drive that seeks success, results and achievements.

* Blue is the Drive that brings certainty, structure and clarity of boundaries.

* Red is the Drive that is decisive, focuses, shows daring and pace.

* Purple is the Drive that seeks safety and security through bonding and fellowship.

ICM Behavioural maps are profound.

Behavioural maps show 3 dimensions.

1. In the first dimension, behavioural maps show the types of behaviours you prefer (called the Logic), and the types of behaviours you dislike and reject (called the Rejections).

The behaviours that arise from the Logic are positive, energy giving, and likely to be skilled and effective.

The rejected behaviours may be behaviours shown by others, or the behaviours you show from time to time. Rejections reflect underlying fears associated with each of the Drives. The behaviours driven by the Rejections are negative, energy draining, and present as immature and ineffective behaviours. They are likely to emerge at times of stress. This explains why people may change during stress.

2. In the second dimension, we see from above that behaviours can shift over the spectrum of

3. In the third dimension, we find that there are tensions between Drives – leading to tensions between individuals or teams with differing preferred Drives.